Context
Gentle Global Group operates across real estate, oil and gas, fashion trading, hospitality and social impact. Each venture has its own audience and information needs, but visitors also need to understand how the businesses fit together.
Web Engineering
Gentle Global Group website
One website for five distinct ventures, with clear routes for customers, partners and people exploring careers with Gentle Global Group.
Web EngineeringContent ArchitectureResponsive DesignSEO Foundations
Read the project
Problem
A single group site had to make those different businesses easy to find without turning the homepage into a long, undifferentiated company profile.
Engineering challenge
The content structure needed to work at two levels: a concise overview of the group and a useful path into each venture. Navigation also had to accommodate the group portfolio, careers and partnership enquiries on desktop and mobile.
Approach
We organised the site around the questions a visitor is likely to bring: who the group is, which business they need, and how to make contact. Venture cards and dedicated pages carry the sector detail, while the group-level pages explain the wider organisation.
Solution
The Next.js website brings the five ventures, group story, portfolio, careers and contact paths into one responsive experience. Clear navigation and page-specific calls to action help visitors move from the group overview to the relevant business or enquiry route.
Technology
- Next.js
Outcome
The live website gives each venture a dedicated place within a consistent group identity. Visitors can explore the businesses, read about the group and reach the appropriate contact or partnership path from one site.