Where the value is moving
The economics of web development are changing. Producing a collection of responsive pages is becoming faster and less scarce. That does not make the web irrelevant. It changes where the value sits.
What a business still needs
A serious company website still has to express a category, establish credibility, perform well, rank for the right intent, capture demand, integrate with business systems and remain maintainable after launch. The work moves away from page production and toward Web Engineering: architecture, content systems, performance, accessibility, analytics, integrations and conversion.
From pages to Web Engineering
For Nivarix, that means we continue building websites while refusing to let website production define the whole company.
